Friday, April 9, 2010

The Marketing Mix......

No vision? No need for anything else. All subsequent steps rely on a body of work. ALL your sales and marketing tools are worthless if you don’t have the goods. Lets take a look at why.

Lets assume a buyer has a project (finally). They refer back to one of your marketing tools, and call to ask for your print book. If you don’t have one (because you’re convinced that nobody looks at print books), there goes the assignment. Maybe the next interested creative goes to your site looking for a “deep example” of the type of vision needed for their assignment and all they see is one or two things they are looking for mixed in with lots of other types of photography. The “body of work “needed isn’t there and you’ve wasted their time and your money. They wont be calling again.

Photoshelter blog by Selina Maitreya

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